made on demand,

MyGlamm is a new age beauty band that’s breaking category norms. The brand listens to its consumers, takes their suggestions, and creates a product that caters to their wants – 100 shades of MyGlamm LIT Lipstick made on-demand.

glamour that's 100/100

after speaking to various young women, team dojo realised 100 lipstick shades meant a 100 possibilities for them to shine in a 100 different situations; which led to the main thought of the film “with a 100 shades you always look like a 100/100”.

emote your style

by using the visual device of “💯” we were able to leverage an emoji that 100% of the audience understands in a heartbeat, a message that was as crystal clear as the task.