throwback crown affair

we decided to use the popular and relatable hashtag #throwback as the core concept of our campaign. By doing so, we drove home the product promise that Bonacure products can help users achieve healthy, beautiful hair like in their #throwback photos.

reviving trends

in collaboration with our design partners, The Open House Co., we highlighted the nostalgia of past hairstyles, and we connected with our audience by demonstrating how our product can help them achieve healthy and beautiful hair, reminiscent of their #throwback moments.

brush into a wide range

Our digital executions also involved GIFs that were stark, quick and descriptive, showcasing the entire range of products that are personalised according to different hair types.