ready, set, pose

MyGlamm introduced Pose, a line of high-definition makeup designed to conceal uneven skin textures and imperfections – crafted for a flawless, camera-ready look.


to communicate MyGlamm’s ‘anytime ready’ collection, we’ve launched a campaign that highlights its versatility in a fun and slightly provocative way – ‘Whenever, Wherever, Pose’; emphasizing that no matter what situation you find yourself in, you can always rely on Pose

sonakshi sinha arrested?

it’s true! Even in the most unexpected circumstances, like an arrest, Bollywood actress Sonakshi Sinha was able to showcase her confidence and poise by “posing” for the camera, proving the versatility and effectiveness of the collection.

did someone say viral?

our campaign launched at the same time as there were rumours of Sonakshi Sinha being in legal trouble. So not only did it get several organic mentions across various publications, it also went viral.