one of the key challenges was building awareness about the brand, their product, and the category as well. We took upon the digital route and conveyed our message through visually captivating posts and animations. By creating an identity that was unique to the brand, we managed to substantially increase their follower base, and intrigue fish farmers by disseminating knowledge, rather than just being a product provider.

apart from social media, our association with aquaculture only gets stronger. We’ve extended our services to their product packaging, we’ve designed their magazines, conducted exhibitions and we’re also in the process of an overall positioning revamp.