preparation
Iterative approaches corporate strategy foster collaborative thinking.
execution
Organically grow the holistic world view of disruptive innovation.
learning
Collaborative thinking further the overall value settled proposition.
Brand Print
- Point of View, Essence & Benefits
- Values, Beliefs & Personality
- Target Audience Definition
- Insights
- Discriminator
- Reason to Believe
Brand Print
- Point of View, Essence & Benefits
- Values, Beliefs & Personality
- Target Audience Definition
- Insights
- Discriminator
- Reason to Believe
brand identity
brand identity
- Name
- Logo
- Tone & Personality
- Colour palette
- Typography
- Brand guidelines & manuals
brand architecture
brand architecture
- organise & structure brand portfolio
brand print
- point of view, essence & benefits
- values, beliefs & personality
- target audience definition
- insights
- discriminator
- reason to believe
brand identity
- name
- logo
- tone & personality
- colour palette
- typography
- brand guidelines & manuals
brand architecture
- organise & structure brand portfolio
brand packaging
- functional, distinctive packaging assets
communication development
- planning, development & deployment for tv/ print/ press/ ooh/ digital & social media
consumer research & understanding
- usage & attitudes
- consumer purchase behaviour
- factors influencing purchase decisions
- key decision makers & their role in buying
- awareness & perception of different brands
crafting brand plans
- creating annual brand plans and marketing interventions based on key task and milestones.
campaign effectiveness
- working with research partners to understand campaign performance in market.
traditional media
- objective definition
- media planning & strategy
- media buying
social media
- optimising presence on social platforms
- maintaining monitoring and managing platforms like Instagram, Linkedin, Facebook and Twitter.
- hashtag strategy
- competition mapping
- creation of ads and boosting/ paid promotions
- influencer marketing on social media platforms
- content creation and management
- content marketing
website design
- website themes and designing
- imagery
- typography
- creating links
- navigation and drop down navigation
- call to action mechanism and chat bots
- competition mapping
website development
- client-side scripting
- server-side scripting
- database technology
SEO
- keyword research
- on page optimisation
- technical optimisation
- link building
- internal linking
- blogs and content management